"Nongshim Turns On-Screen Ramen into Reality… A Fan-Driven Launch K-Food Emerging as the Core of Hallyu 3.0… Limited Editions Maximize Desire Storytelling Marketing Linked to Content: A Model for Spreading K-Culture By Jongchan Lee, CEO of J&B Food Consulting Netflix’s animation K-Pop Demon Hunters (“KeDeHun”) has recently taken the world by storm, once again thrusting Korean cultural content into the global spotlight. But this time, it didn’t stop at entertainment. Nongshim