Kimchi as a Health Solution, Bulgogi as a Protein Option Positive Signs of Mainstreaming Into Everyday Food Categories The Less Explanation Needed, the Stronger the Cultural Influence By Jongchan Lee, CEO of J&B Food Consulting Over the past several years, the letter “K” has served as one of the most powerful marketing engines in the world. Labels such as K-pop, K-food, and K-beauty instantly differentiated Korean products and cultural content in global markets. The prefix “K